Without a solid RevOps strategy, you’re flying blind. Sales and marketing are tripping over each other, customer success is left scrambling, and your data? It’s a hot mess. The result? Missed revenue, wasted effort, and a whole lot of frustration.

So, let’s cut through the noise. Here’s how to build a RevOps engine that actually works—one that keeps your teams aligned, your processes tight, and your revenue predictable.

The Foundation: Why RevOps Matters More Than You Think

Revenue Operations isn’t a trend. It’s how smart companies survive and scale.

By pulling sales, marketing, and customer success into a single, data-driven ecosystem, RevOps does what most businesses fail to do—make sure everyone is rowing in the same direction. It removes the friction that kills deals, ensures clean data for better decisions, and builds a system that can actually grow.

Without it? You’re stuck with siloed teams, broken processes, and an endless cycle of blaming “bad leads” instead of fixing the real issues.

The Core Components of a Killer RevOps System

1. A Tech Stack That Works (Instead of Working Against You)

Your tools should be making your life easier, not harder. If you’ve got a patchwork of platforms that barely talk to each other, you’re already losing.

How to Fix It:

• Audit Your Tech – Cut the dead weight. If it doesn’t integrate, it’s just adding complexity.
• Prioritize Seamless Integration – CRM, marketing automation, sales enablement—if they don’t sync, you’re in trouble.
• Think Scalability – Don’t cheap out. Platforms like HubSpot, Salesforce, or Zoho are built to grow with you.
• Automate the Mundane – Repetitive processes drain time. Automate wherever possible.

2. Data Hygiene: Because Garbage In = Garbage Out

Nothing wrecks RevOps faster than “dirty data.” Duplicate records, outdated contacts, missing info—it’s a nightmare for sales and marketing teams trying to do their jobs.

How to Fix It:

• Standardize Data Entry – Use validation tools to stop the madness before it starts.
• Purge Duplicate Records – Run regular cleanups with built-in CRM tools.
• Enrich Your Data – Missing key details? Use enrichment tools like Clay to fill the gaps.
• Appoint a Data Sheriff – Someone has to own this. Assign a data steward to keep things clean.

3. Finding and Fixing the Revenue Leaks

Once your foundation is set, it’s time to hunt down the revenue killers hiding in your sales and marketing pipeline.

What to Look For:

• Weak Demand Generation – Are you actually generating quality leads, or just throwing money at ads?
• Pipeline Bottlenecks – Are deals stalling in certain stages? Why?
• Customer Success Disconnect – Are customers slipping through the cracks post-sale?

The best way to diagnose these issues? Build a RevOps Schematic. Think of it as a blueprint that maps out your workflows, tech stack, and data flows—so you can see exactly where things are breaking down.

4. The RevOps Schematic: Your Roadmap to Alignment

Building a RevOps schematic isn’t complicated. It’s just about getting a clear, visual understanding of how everything fits together.

How to Create One:

• Define Your Goals – What’s broken? Are you trying to improve lead conversion? Reduce silos?
• Break Down Your Revenue Lifecycle – Map out the handoffs between marketing, sales, and customer success.
• Interview Your Teams – Get real insights from the people on the ground. Where are the biggest headaches?
• Document Your Tech Stack – What tools are being used, and how do they integrate?

The post How to Build a Revenue Operations Strategy That Actually Works first appeared on Springbot.

The post Accelerate Revenue in 17 Days or Less first appeared on Springbot.

One of the best ways to draw attention to your online business is by using social media marketing. Close to half of the world’s population is on at least one social media platform which can generate a lot of attention for your brand.

Creating a marketing campaign from scratch is challenging, especially when you consider the number of social media platforms. To help you create a successful social media marketing campaign, we’ve put together a guide filled with tips and tricks. 

What is Social Media Marketing?

Social media marketing is a set of tactics you can use to promote your business on various social media platforms, like Facebook, Instagram and TikTok. By using the various platforms, you can reach millions of potential customers and introduce them to your brand. 

However, for your marketing campaign to be successful, you need to have a strategy. The strategy you choose will define the tactics you use in your social media campaign. 

Your goals and business model will help you define your social media marketing strategy. Some samples goals could be: 

• Building awareness of your store or product
• Driving traffic to your online store
• Generating sales on the social media platforms
• Communicating with customers before, during, and after purchase
• Gaining insights into your audience, competitors, and industry

You may want to focus on one, some, or all of these business goals. 

The Benefits and Challenges of Social Media Marketing

Like any type of marketing, social media platforms have advantages and present a few challenges. Posting on social media platforms and building an audience is free, although you can buy ad advertising to boost posts or target specific audiences with ads. This guide will focus on building an organic, aka free, social media presence.

Benefits of Social Media Marketing

One of the obvious benefits is the number of people you can reach. With social media, you can increase brand awareness, build an audience, and gain market insights. You can learn about the industry and consumer preferences. Social media can also provide insights into your competitors, including their marketing strategies. 

Did you know social media platforms also improve customer satisfaction? Customer service is a key aspect of any brand. With social media, you are connected to the customer. This allows you to meet them where they are and respond immediately to their questions and concerns. 

Never underestimate the importance of offering good customer service, especially when online reviews are commonplace. 

When it comes to cost-effectiveness, it’s hard to beat the social media marketing price. Platforms like Twitter, TikTok, Instagram, and Facebook are free, easy to sign-up for, and a breeze to use. As mentioned above, social media platforms also offer advertising opportunities, but in this article, we’re going to focus on building a strategy to grow your organic social media presence. If you’d like to learn more about Springbot’s advertising services go here.

Challenges of Social Media Marketing

While one of the advantages of marketing your brand on social media is that you can check out the competition, when you start advertising, your competitors also get insight into your business and marketing strategies. 

Time and content creation can also be challenging. A good social media strategy often requires different content and approaches for different channels. This can quickly become overwhelming for small businesses. To start, you’ll want to pick the one or two social media channels that you think will be best for your brand. 

How to Pick the Right Social Media Platforms 

Online retail is becoming common on social media platforms, but it doesn’t always mean your brand is a good fit. 

It’s important to understand the purpose of the channels. For example, Facebook has multiple marketplace pages for advertising products and services. Twitter is a good platform to start a dialogue about your brand. LinkedIn is good for introducing the team behind your brand and sharing professional information. 

Don’t forget about YouTube and Pinterest. You can also create content for Tiktok videos. Instagram marketing is another option, and it has advertising options that may fit your brand. For many retailers a good starting point is something visual, like Instagram, Pinterest or Facebook. If in doubt, survey your customers about their favorite social media channels. 

Posting on the platforms that best fit your brand helps ensure a successful social media marketing campaign.

Best Practices for Building a Branded Social Media Presence

Creating a strong social media presence is challenging. You have competition in every niche. Here are a few tips you can employ in your social media marketing strategy. 

Highlight Your Brand’s Personality

No matter what your product is, you can make your brand stand out. You want your social media advertising to resonate with consumers. An effective way to give your brand a personality. If you are the center of the brand, you can do this by sharing your story and insights from your life. Other options are to use humor, tapping into a topic that’s important to your target, or by highlighting your company’s support for a social or environmental cause. 

Collaboration Is Key

Another way to build brand awareness and increase your audience is by collaborating with social media influencers familiar to your audience or another brand that compliments yours. A few collaboration ideas are,

• Partnering with complementary brands to create a giveaway. The giveaway can be posted to all participating brands’ social media channels, dramatically increasing your exposure and increasing your audience. 
• Posting unboxing or Q&A videos with social media influencers on Instagram, YouTube or TikTok
• Letting influencers test and review your products or services. You can even give them a unique coupon code to share with their audience. If the influencer likes your products, this can generate awareness, credibility and sales for your store.

Create Short Video Content

It’s easy for content to get lost online among the news feeds. While you want to inject personality into your brand, you also want to keep your videos brief. Not everyone has the time or attention span to watch lengthy ads or videos chronicling your brand’s history and mission. 

Short content often generates more attention, especially on some of the platforms with multi-generational audiences like Instagram and TikTok. Best of all, your content doesn’t have to be limited to sales. The platforms encourage creativity, so you can still inject personality into the video. Test different content to see what works best for your audience.

Share User-Generated Content

When consumers feel recognized, it helps to build a strong relationship with the brand. One way to make your customers feel seen is by sharing photos of them with your product. It also builds brand recognition among your customer’s followers. You can start by asking your customers to share their photos or videos with you. You can also motivate customers to share images or tag your store in their posts by running photo contests with prizes or discounts to your store.

Create a Posting Schedule

It doesn’t matter if you have a team taking care of the social media campaign or if it’s a one-person show, it’s vital to post regularly. Not only does it build your social media presence, but it also helps your brand obtain and keep a following. 

Creating a posting schedule helps ensure your brand’s social media presence and stay in contact with consumers. Again, you will need to test to determine how often you should post and what days and times are best for your audience.

Springbot’s Marketing Calendar and Social Hub can help here.  Springbot’s Social Hub will help you post on all your social media channels and engage with followers in one spot. With Social Hub, you’ll never have to jump from social platform to social platform again. Social Hub also makes it easy for you to keep track of your social media strategy, connect with fans and shoppers, and measure the success of your social media campaigns

Contact Springbot today to learn more about our social marketing tools and to request a free demo or sign up for a Free Trial.

The post Social Media 101 – A Guide to Getting Started on Social Media for Online Retailers first appeared on Springbot.

1. Increase revenue with holiday sales

There are a number of prime opportunities for ecommerce businesses to run summer marketing promotional campaigns around specific holidays. For instance, Father’s Day, July Fourth, and Back to School are tried and true promotional opportunities. Since many customers are conditioned to look for bargains based on these themes, you can use this to your advantage. You can promote specific products that will showcase your brand and generate sales.

2. Introduce seasonal colors and phrases

We live in a highly social world where people like to associate with whatever is trending. No one wants to be out of fashion. You can leverage these trends, by introducing colors and phrases tied to your brand. If you plan to sell summery tank tops and t-shirts, people would likely opt for navy, red, purple, tie-dyed, or turquoise colors. Meanwhile, quotes like “I am a pool kid” or “time to seas the day” can help sell your brand. Be creative here.

3. Go for exclusive summer offerings

Customers love exclusive offers. It makes them feel important, and it creates a sense of urgency. You can offer promotions on inventory for which you want to maximize sales or move inventory. Offers like buy one get one free (BOGOs) will lure customers into choosing your brand.

4. Make the most of summer-themed events

You can establish your online presence by hosting and participating in summer-themed events (real or virtual). Such events provide an opportunity to engage with your customers. If you don’t know where to start or if your budget is tight, social media can be a good place to start. Virtual meet-ups and AMAs (ask me anything) are two ways you can engage with customers and expand your brand.

5. Run a Facebook or Instagram contest

Most of your customers are probably already active on Facebook, Instagram, or other social platforms. The popularity of these platforms can help fuel your growth. You can build awareness and content by creating a fun, summer photo contest. Ask your customers to snap and post creative photos or videos that feature your product or brand. You can also ask customers to tag the photos with a designated contest hashtag (#summerphotocontest). To help motivate your customers to participate, you can offer some small prizes along with recognition. 

6. Offer free shipping

An always popular sales promo idea for ecommerce businesses is free shipping. Shipping costs can be a huge pain point for online businesses. Customers hate paying for shipping. In fact, FedEx notes that “73% of consumers want to see free shipping at checkout.”

There’s a cost associated with offering free shipping, but it can also improve sales and conversions. For example, Monetate reports a  48% increase in customer acquisition with a free shipping offer.

Another great idea that works here is to offer free shipping on abandoned carts. Since shipping costs are one of the top reasons, customers abandon carts, offering customers with abandoned carts a Free Shipping promo could trigger them to  purchase.

7. Offer summer freebies

Apart from offering free shipping on certain products, consider running a promotion where you provide a free gift with every order.  Simple gestures can make a huge difference, especially if the gift is something your customers want. You don’t need to break the bank to impress your customers. For every transaction, your customers make, consider delighting them with simple gifts. It can be as simple as a limited-edition sticker.

8. Loyal customer coupons

Why not reward your loyal clients this summer? The best way to keep your customers coming back is by rewarding them. Consider treating your loyal customers with a just-for-them coupon for certain products, or offer them early access to a VIP sale or new product introduction. 

9. Partner up

Summer is also a good time to partner with your industry comrades. As an online retailer, you should find complementary, non-competitive brands and partner with them to increase your audience and generate new sales. This could take the form of contests designed to grow your social media accounts, exposure to new audiences, or the creation of exclusive product bundles that both merchants promote and sell.

10. Try a flash sale

If you have old stock, need a sales boost, or have too much inventory, consider running a flash sale to generate revenue and sell through stock. Ensure the flash sales are well-timed, and be sure to promote in email and on social in advance to maximize your reach and success. 

11. Create a summer shopping guide

Give people creative ideas about what they should shop for during this summer season. Recommending some of the best products you offer will indirectly drive sales back to you. Content marketing would come in handy here. Remember to recommend products that favor the season. For example, you can advise your clients to shop for shorts, caps, and coolers. If you are not offering these products, you can talk about your brand in the process.

The summer marketing promo ideas outlined here will help you increase your brand’s visibility and boost sales. 

Contact us today and see how we can help with your email flows. 

The post 11 Summer Marketing Promotions to Make Your Brand Sizzle first appeared on Springbot.

As much as technology has evolved, one aspect of marketing has stayed persistent, and it’s email marketing. It remains a tried and true marketing channel for ecommerce businesses. In fact, it is still responsible for generating 20-25% of ecommerce revenue on average.  Therefore, it’s imperative for small and medium-sized ecommerce businesses to focus on email list growth.

Springbot gathers data on your target audience using shared demographics between similar sites, increasing customer engagement. With personalized emails, consumers are more likely to open your emails, be attentive, and click through to your ecommerce platform. 

What is the Onsite Abandonment Feature?

For growing businesses, email list growth is essential and vital to the expansion of your ecommerce business. It keeps customers coming back by creating a culture of brand loyalty, personalized outreach, and promotion. 

But building a customer base from scratch is a tedious procedure. Cold, impersonal outreach emails are often left unread and sent to junk folders. An additional challenge is turning casual website visitors into active email subscribers and ultimately customers. 

Springbot’s Onsite Abandonment feature gives retailers access to the data they need to engage with consumers who were previously beyond their reach. Having accessibility to such consumers is a potential goldmine for online retailers. 

With Onsite Abandonment, ecommerce retailers can actively target both unknown site visitors and current customers with customized marketing, thereby driving conversions.

Most abandonment solutions only target visitors who have already registered their email address with the merchant. However, Springbot’s Onsite Abandonment provides online retailers with the opportunity to convert new website visitors who weren’t already in their system. 

The data shows it’s working well. A Springbot customer revealed that the onsite abandonment feature converts passive visitors to email subscribers at a 23% rate for his store.

Using this feature, Springbot captures the data from anonymous site visitors, then it sends them an email. If the consumer opens and interacts with the email, they are immediately added to your ecommerce email list for future offers and outreach. 

How Does the Onsite Abandonment Feature Work?

Let’s break it down into three simple steps:

1. Springbot matches your visitors. 

When an online shopper browses your ecommerce site, Springbot collects their data and matches it to an email address in the Springbot Exchange. The match rate for email addresses to visitors is 10%.

2. Springbot sends out a personalized email to your site visitors. 

Springbot sends a personalized email to the matched email address on behalf of the retailer.

3. Boom! Email List Growth.

If the recipient clicks on the email, Springbot then adds their email address to your contact list. The average open rate for Onsite Abandonment emails is 23%.

Expanding Your Target Audience Base

Springbot’s Onsite Abandonment tool helps small businesses compete fairly with larger brand retailers. Achieving brand recognition amongst ecommerce giants can be challenging, but the onsite abandonment tool connects you with consumers looking for exactly what you’re offering. 

We know the longevity of small ecommerce businesses is directly related to growing their email list; the more subscribers they add, the healthier the future outlook of the business.

Email List Growth Payoffs and a Case Study’s Findings Using the Onsite Abandonment Tool

Depending on what industry your ecommerce marketplace operates in, advertising can be restricted. 

Some examples of businesses that struggle with restrictions are:

• Guns and Firearms Industries
• Tobacco Manufacturing and Retail
• Reproductive Health Products
• Loans, Assorted Financial Services

Consumers can still search and buy these products, but for marketing purposes, these industries are banned from certain advertising channels. 

One customer who operates in a restricted category,  praises Springbot’s Onsite Abandonment tool, “We’ve been able to capture warm email subscribers at only .20 cents per subscriber, which keeps us at a very healthy ROI. We added over 3,700 email subscribers last quarter, and the subscribers keep flowing in.”

Here’s What We Know

Reports show that out of 100 visitors to your site, 39 browse the products, and only 4 buy. 

Some consumers add to their carts, expressing more intent to buy. Others browse abandon by scanning your site, visiting pages, but not actually adding any product to their cart. These consumers have a lower intent to buy. 

You can remodel your site for a friendly user experience to attempt to improve conversion rates yourself or let us do the work with the Onsite Abandonment tool. 

Here are three recommended tips for improving your site’s browser abandonment:

• Keep it visual. 

Without touch and visual aspects, a consumer doesn’t feel completely comfortable about their upcoming purchase. Use vivid descriptions, or 360 views to alleviate doubts about your product listing.

• Keep it fast.

A slow-loading experience is a negative consumer experience and decreases add-to-cart consumers. Perform a site audit to ensure your loading speed is efficient for the level of traffic you’re expecting. Have a proper mobile-friendly version as well, since over 40% of sales are made on mobile devices. 

• Keep it Personal and Reviewed.

Research suggests that a consumer will browse three different sites before settling on a product. If yours is personal and backed by reviews from previous customers, you’ll look the part.

Again, this is how Springbot benefits your business. We capture not only those who provide their email contact but also the ghost visitors who anonymously visit your site. 

An Onsite Abandonment Summary

Onsite abandonment emails help small and medium-sized retailers build their email lists and turn anonymous website visitors into email subscribers.

The post Using Springbot’s Onsite Abandonment Feature to Grow Email Subscribers and Revenue first appeared on Springbot.

What changed?

Historically, Facebook advertising has been an effective way for marketers to reach prospects, gain insights on target audiences, perform research, retarget ads, and more. Not to mention, advertising on the platform has been growing steadily. Facebook is still expecting to record a 12% year-over-year growth in advertising revenue in 2022 despite the setbacks caused by the iOS 14 update.

At the same time, there has been a larger conversation throughout the tech sphere around increased digital privacy and protecting consumers from unwanted surveillance and tracking. One of the more notable companies to take a hard stance on this issue has been Apple, the creator of the iPhone, which is used by about 47% of the country’s smartphone users.

Thus, much of the major changes in Apple’s iOS 14 update are due to the push for consumers to have more control over the information that they are willingly–or even accidentally–sharing with companies online. With this update, Apple is aiming to limit how much advertisers are allowed to track user activity. In the past, this has led to highly-targeted Facebook advertising to consumers. This could be based on their browsing behavior, in-app purchases, and more.

For tracking purposes, Apple assigns each user with an IDFA, or Identifier for Advertisers. This is a totally unique and random number that is attached to each iOS device. It can also be re-set by users at any time. Uses of the IDFA include tracking browser usage and behavior within apps, but it does not contain any personally identifiable information.

However, with the iOS 14.5 update that went live last April, Apple switched the default setting for IDFA to “off” for all devices. Users are now prompted to manually allow each individual app to turn on IDFA. Currently, it’s estimated that only 4% of Apple users have opted in to such tracking. As one could assume, this is proving to be an uphill battle for marketers employing Facebook advertising who previously enjoyed easy access to such data. Not to mention, Facebook itself is also feeling the hit from this update. With campaign performance down, marketers are choosing to take their advertising dollars elsewhere.

While viewed in certain spheres as a big win for consumers, marketers are struggling to achieve the same performance on campaigns that they’ve seen in the past with Facebook advertising while still remaining cost-effective. Particularly, features regarding targeting, reporting, and optimization have all taken major hits since the change. This is negatively impacting how marketers can advertise and track the performance of paid advertising on Facebook and Instagram. 

Tips & tricks for advertising post-iOS 14

Even with the recent updates, there are still some iOS 14 advertising best practices for marketers to optimize campaigns and successfully utilize Facebook advertising. To begin with, advertisers can first verify their domain in the Facebook Business Manager. This will help show that they are a legitimate business. After this simple initial step, they should consider implementing some of the tactics discussed below. 

New ads creative

Though not an overly technical way to re-assess your Facebook advertising campaigns under the new update, marketers can create new and improved ads for better performance. Between revamped copy and better creative, for advertisers wanting to boost ROAS after the iOS 14 update, this could be the missing link. As always, make sure to run A/B testing to see what your audience responds best to. Also, don’t be afraid to mix it up with different types of videos and concepts.

Re-engagement campaigns

Lookalike audience capabilities and re-targeting performance may be down due to a lack of access to third-party data. However, advertisers can still benefit from re-engagement campaigns given that this is proprietary data from Facebook once a user is logged in and interacting with the platform. This can include users who have engaged with your page, ads, or content in the past that you can later target ads to. 

Whitelisting 

Additionally, you may try your luck with new audiences through whitelisting. As mentioned above, lookalike audience performance has taken a hit with the new iOS 14 update. However, you can perform a similar process using the follower data of certain influencers. The process is more involved than what we’ll discuss here. However, in short, whitelisting allows you to run ads under an influencer’s handle to reach their audience and amplify your campaigns. While it isn’t a perfect replacement to running campaigns to lookalike audiences, it is a good alternative and one of the iOS 14 advertising best practices for marketers to employ. 

Conversions API

Lastly, for those advertisers who have access to developers or are familiar with sophisticated technology, they can integrate the Conversions API onto their page. This is a workaround for the limited Pixel tracking that advertisers have experienced post-update. The rollout of this feature has been Facebook’s main defense against Apple’s iOS 14 update. It tracks conversions through your site’s server rather than through the user’s browser, like with the Pixel. Additionally, it can operate regardless of the customer’s browser settings. 

Regardless on where you stand on this new update, it is certain that the push for increased consumer privacy and app transparency isn’t going away anytime soon. The iOS 14.5 update has proven to be challenging for marketers. Ad campaign performance is down, and it’s becoming more expensive to reach the same results as before. 

The list provided here of iOS 14 advertising best practices is not comprehensive, though it is a good start for advertisers looking for tips and tactics to combat recent changes. As trends in Big Tech and consumer advocacy continue to redefine the business world, marketers will keep getting creative with workarounds and how to create solutions to keep Facebook advertising efforts effective. If you’re looking to optimize Facebook advertising campaigns for your business in the post-iOS 14 world, request a free demo with Springbot today.

The post How to Navigate the Impact of iOS 14 Tracking Changes first appeared on Springbot.

If you have the budget to grow your online business or eCommerce store by reaching more people and generating more leads, Google Shopping Ads are worth considering.

eCommerce businesses leverage Google Shopping Ads as a part of their marketing strategy to accomplish their sales goals. Setting aside a portion of your budget to run Google Shopping Ads is one of the easiest and most practical ways to convert online shoppers who are interested in purchasing a product.

What are Google Shopping Ads?

Google Shopping Ads are product-based ads. Unlike ordinary ads that appear on Facebook, YouTube, and other websites, Google Shopping Ads display specific products related to the search, store links, product prices, images, ratings, and other essential information. 

The ads show key information about products to potential customers. Because of the simplicity of the ads, interested users can follow the shopping link directly to your store. It’s that simple. 

Do you notice the products that pop up on the top of the results of your Google Search when browsing particular search terms on Google? These could be your ads for your products.

Google Shopping Ads Benefits

Suppose you are still on the fence about testing Google Shopping Ads for your eCommerce store. You should consider the additional marketing benefits they provide. These include product visibility, detailed metrics and clear reporting, and a broader reach for your ads. 

Here is a list of how Google Shopping Ads could benefit you:

Excellent product visibility

With Google Shopping Ads, you can put your unique products in the spotlight for more people to see. Whether you are starting a business or have already established a name, appearing on the top of a search engines’ results page will help drive potential consumers to purchase your products. 

With excellent product visibility, the chances of funneling new consumers to buy your products are higher. Keep in mind that these consumers are already shopping for products similar to yours. So, they don’t need to be familiar with your brand if your ads match their searches with relevant, high-quality photos and compelling product descriptions. 

Get a broader reach

Google Shopping Ads also appear on YouTube, the Images tab, the Shopping tab, and other Google Search partner websites. Because of this, getting Google Shopping Ads will help you and your products reach more people.

Your reach will not stop there because Google is steadily expanding its Shopping Ads channels. Plus, there is no limit to the amount of space these ads occupy on a single search. This means your shopping ads can appear on almost every related search compared to premium ads, where they will only display one product per page. 

Basically, you can grow your reach with more products on one page, more channels, and more shoppers looking to buy specific products. 

Better advertising purchase tracking

Let’s face it, creating content, sponsoring posts, and hiring influencers to get your brand name out there can be expensive. With Google Shopping Ads, it is very easy to track performance across different metrics like click-through rate, purchases, conversion rate, and cost per click. This gives marketers and business owners key insights into how well their product ads are performing.

Google Shopping Ads can bring more qualified traffic to your website and reach more people. They can also give you a higher chance of conversion by utilizing their AI, bidding algorithms, and predictive audiences.  

Google Shopping Ads are often better for generating more conversions because the ads are reaching people at the moment when they are looking to buy a product. This is because they are displayed based on the relevance to the user’s search intent. Search intent simplifies the customer journey and increases the likelihood that they will find what they are looking for more quickly. 

Google Shopping Ads are a great tool to add to your current marketing stack.

Get quality leads

When talking about potentially making a sale, quality traffic outweighs a larger quantity of traffic. As we have discussed already, your ads will be shown to potential customers searching for a specific product or something related to the products they are searching for. This increases the chance for a sale.

Seeing your products at the right place and at the right time can encourage them to click on your product and research it. 

For example, a customer is searching for furniture for their home office. They will search for it on Google or watch a YouTube video for ideas, and guess what they see next? They see the office tables or office chairs you are selling. 

Everyone researches before they buy and this is the perfect opportunity to introduce your brand to them using these ads.

Google Shopping Ads display well on mobile

According to Statista, 72.9% of all eCommerce is expected to generate sales via mobile. And because most people are on their smartphones and tablets these days, it is ideal to optimize your ads for mobile. 

Google searches are also conducted on mobile. Having ads that display better on mobile is a must if you want to make it easier for customers to use your website. 

Fortunately, Google Shopping Ads are optimized to look better on mobile. This makes them an excellent way to get more potential customers using their phones to search products—which is over 60% of the US population.

The post The Benefits of Google Shopping Ads first appeared on Springbot.

As we enter the new year, it’s time to take hold of new marketing techniques and tactics. If your business hasn’t yet, it’s time to work SMS marketing into your plans. Learn everything you need to get started in this article!

What is SMS Marketing?

SMS stands for short message service. While this sounds a bit complicated, it isn’t. You probably know SMS better as text messaging! Most people communicate via texting, after all. SMS marketing is a way to market to your customers via text messages.

For the most part, SMS campaigns work similarly to email marketing. Users sign up to receive text messages from your business. This gives them news and information pertaining to your business directly via text messages.

Building an SMS List

SMS lists are a bit harder to build than your average email list. Most people are pretty protective of their phone number. Just like people hate getting spam calls, or calls from unknown numbers, people tend to hate getting spam text messages as well. This makes building an SMS list a long process. You have to gain the trust of your customers before they’ll sign up for something as intimate as an SMS list.

That being said, it’s important to give yourself some time to build your list. SMS lists can be very effective after they’ve grown to a large enough size. However, it shouldn’t be your only marketing method. Instead, you should be running your SMS  campaign alongside an email marketing campaign, as well as other marketing tactics.

The Benefits of SMS Marketing

Even though they take some time to build up, SMS lists are a huge advantage for any business. They bring a large number of benefits to the table for any business. You’ll find those benefits below:

• Text messages have a higher open rate. Once you’ve gotten your list off the ground, you’ll see far more engagement than you would with an email marketing list. People are less likely to ignore text messages than they are emails. The open rates on SMS campaigns average 98% compared to 20% for email campaigns. And the average click-through rate for an SMS message is around 19.3% while the average click-through rate for an email is 4.2%.
  

• SMS marketing is cheap. Most SMS services or campaigns are lower in cost than traditional ads, making them very cost-effective for your business. 

• Everyone has a cell phone. While not everyone owns a smartphone, everyone owns a cell phone that can receive text messages. This means your marketing campaign has better reach and better response times.

• It’s one of the fastest marketing techniques. As soon as a message is set up to be sent, it delivers almost instantly. You can draft a short message and send it out within minutes.

• SMS campaigns work with many other marketing tactics. Because a text message is just a way of delivering information, you can use SMS alongside other campaigns. Offering a new product? Let your SMS list in on it before anyone else.

Strategies to Build Your SMS Marketing List

As you can see, SMS marketing is a tactic that should be used by all eCommerce businesses. Nearly everyone has a cell phone, so it’s a great place to market your business! We’ve mentioned how difficult, and how slow going building a list can be. If this has sparked some concern in you, have no worries. We’re providing strategies to help you get your SMS marketing list off the ground!

Strategy 1: Promote SMS Marketing via Email

Chances are that your business has a pretty successful email marketing list already. People tend to offer up their email to businesses to receive news and discounts pretty frequently. Use this list as your starting place.

When you start an SMS marketing list, use your email marketing list to advertise SMS as the newest way to stay in the loop. This is an excellent way to capture your most dedicated customers, at the very least. Having this core of customers is a great way to get things started.

Strategy 2: Provide an SMS Marketing Opt-in on Your Website

It’s likely that your customers signed up for email marketing by using a link they found on your website. When you have a website, you’ve got a digital billboard, essentially, to be able to advertise whatever you’d like. 

When you start an SMS marketing list, you should be advertising it on your website. Allow customers to opt-in by signing up on your website, or provide instructions for them to opt-in via text message themselves. Just make sure it’s in a visible spot on your website. You want them to see it, of course.

Strategy 3: Encourage Signups with Rewards or Special Offers

Plenty of people will do whatever they can to get a discount. This is one of the strongest incentives you can offer people to get people to sign up for your SMS marketing list. If you’ve just started an SMS marketing list, offer a one- time discount or special offer in exchange for signups. This is going to draw people to your SMS marketing campaign initially. You’ll keep them around by offering valuable information via text message.

Strategy 4: Advertise Your SMS List on Everything

This might seem a lot, but it makes a huge difference. When you’re planning an SMS marketing campaign, advertise it on all of your social channels. Also, plan to change your packaging as the campaign starts, and advertise there, as well! This puts it into the hands of your customers.

A New Year is Upon Us: It’s Time to Use SMS Marketing

Every business can benefit from SMS marketing techniques. We’re in an age where everyone has a cell phone. If you can create an effective SMS marketing list, then you can stay connected to your audience and your customers wherever they go. Get started on your SMS marketing list as soon as possible, and make this a great year for your business.

Add SMS Campaigns to Your Marketing Mix

With the Springbot platform, you can easily build and send SMS campaigns in addition to email marketing and advertising campaigns.

If you’d like to try our platform out for free, sign up for a 14-day trial here. Or schedule a walkthrough of the platform with one of our eCommerce experts here.

The post SMS Marketing: New Year, Time for a New Tactic first appeared on Springbot.

While your campaigns for 2022 holidays don’t have to get quite that intricate, it’s still a good idea to think outside the box when marketing around holidays and observances. Don’t keep yourself boxed into the traditional days of celebration.

Participating in 2022 Holidays

While you may look at the calendar and think your brand isn’t a good fit for a holiday or observance, it might be worth another look. Using the Taco Bell example, obviously not every brand sells tacos. However, plenty of brands sell products that can be used with tacos or to even create them.

But better yet, your brand could be completely unrelated to tacos in every way. (And this extends to almost any holiday.) Sometimes you can just celebrate and market on an occasion because you like it. That’s totally fine! Again, getting creative means not boxing yourself in with conventions. Approach these 2022 holidays with an open mind.

10 2022 Holidays to Add to Your Calendar

We’ve put together a list of all of the Q1 holidays you need to know about. Knowing about these ahead of time can help you ready your business for participation. Check them out and get to planning!

2022 Holidays to Plan for in January

MLK Weekend tends to be a popular time for sales in January, but many retailers aren’t comfortable using the occasion for monetary gain. Here are a few other days you can make use of instead.

January 2nd, Science Fiction Day

Science fiction is one of the most popular genres of all time. Get in touch with this fanbase, and plan some sci-fi themed releases, discuss media, or spark debates between rivaling franchises.

January 21st, Get to Know Your Customer Day

Plan on spending all of your time on socials for this holiday. Consider scheduling live streams, discussions, and Ask-Me-Anythings. Start talking to your customers about who they are, and what they’re looking for.

January 31st, Hot Chocolate Day

Hot chocolate is something everyone can rally behind. It’s delicious, easy to make, and appropriate for almost any occasion. Ask customers about their favorites, or get your fans to share some of their delectable creations on social. 

2022 Holidays to Plan for in February

February is the home of one of the biggest retail holidays in the world, Valentine’s Day. But there are plenty of others to get acquainted with, too.

All of February, Black History Month

Black History Month is a time to reflect on all of the achievements of Black individuals in history. Highlight the month, and share some Black history that you find interesting and important.

February 9th, National Pizza Day

Time to release some pizza colorways! Everyone loves pizza, after all. Limited pizza-themed merchandise is sure to do well.

February 13th, Galentine’s Day

Celebrate all of the ladies in the world the day before Valentine’s Day! Galentine’s Day is a recent retail holiday popularized by Parks and Rec that people love.

February 15th, Singles Awareness Day

Singles Awareness Day is all about singles treating themselves. It’s become a pretty popular internet joke, so introduce humor into your advertising and products. Encourage your customers to treat themselves with the love celebrated just a day prior.

2022 Holidays to Plan for in March

March is famous for St. Patrick’s Day, but that isn’t necessarily the most versatile holiday to market around. Fortunately, there are a few other days and observances you can get behind.

March 4th, World Book Day

Literary lovers unite! Share quotes from your favorite novels, or make some book-themed merchandise. You’ll find that most of your customers enjoy a good book.

March 8th, International Women’s Day

International Women’s Day is a day to celebrate gender equality. Many gender-based issues are still alive and being fought. Help celebrate women around the world by celebrating Women’s Day with them.

March 14th, National Pi Day

With a date that lines up with the most famous mathematical concept, 3/14 translates to National Pi Day. Create a contest, offer free products, or give a discount to all the Pi lovers out there.

Let Us Help You Optimize Your Strategy

Springbot is the only ecommerce marketing platform that allows you to run your email campaigns and paid advertising in one spot. On top of that, we offer account management to help you plan out your goals and keep track of your progress. Try our platform for free by signing up for a trial here. Or if you’d like a guided tour, schedule some time with one of our ecommerce experts here.

The post 10 Non-Holiday Holidays to Add to Your 2022 Marketing Calendar first appeared on Springbot.

As we head into the end of the year and start a new one, online stores tend to see lower website traffic and lower sales. Shoppers, fresh off a binge of retail spending, are focusing their energy elsewhere. As a result, ecommerce retailers also tend to ease off the gas.

But the end of the year can be a sneaky good time to achieve some retail success. Consumers may have gotten gifts they weren’t happy about. Or some shoppers are gearing up for their New Year’s resolutions. Whatever the reason, plenty of people will be looking to spend money.

And if people are looking to spend money, your store can benefit. All you need to do is put a little budget behind your paid advertising.

How Paid Advertising Helps Website Traffic

When we think of paid advertising, a lot of ideas come to mind. Mainly, though, Google Shopping, social media, and retargeting ads tend to be the focus for many retailers. 

All these ad types are great for increasing website traffic and driving revenue. Quite simply: the more you spend, the more visitors come to your ecommerce shop. Ideally, they’ll make a purchase, increasing your ROI and decreasing various costs of your paid advertising spend.

One ad type, though, stands out from the rest when it comes to creating new traffic for your store: Prospecting Ads.

What Are Prospecting Ads

Prospecting Ads are an ad type that are specifically used for bringing new shoppers to your store. When leveraging this ad type, you have two options for audience targeting to choose from:

Lookalike Targeting

With lookalike targeting campaigns, your audience is determined by your customer data. Lookalike prospecting campaigns deploy ads to the web that will target consumers that are identical to your customers.

Attribute Targeting

With attribute targeting, you can get a little more granular with your selected audience. Choose from different attributes such as education, food and drink, sports, and other interests. Once completed, your campaign will go out to shoppers that fit into the attribute list you put together.

Prospecting Ads = New Website Traffic

Put it all together and you have a recipe to drive new shoppers to your online store.

New shoppers are a new source of revenue for your brand. We know, we know: acquiring new customers is costly. However, prospecting ads can be low cost and low effort. And the results go beyond just a simple revenue increase.

New website traffic presents an opportunity to turn one-time shoppers into repeat buyers. And repeat buyers into loyal customers. And loyal customers into brand advocates. Brand advocates help with word-of-mouth marketing which, you guessed it, brings more new shoppers to your online store.

An increase in website traffic also helps with your search rankings. The ecommerce retail landscape is packed. Anything you can do to help move yourself up in customers’ searches will always be worth the investment.

Don’t Take Down Your Decorations Just Yet

At the end of the year, the urge to dial back on ad spend is very natural (what we call “taking down your decorations). But when you look at consumer behavior, there is a real opportunity to make some small wins and set yourself up for a strong new year. Don’t be afraid to invest a little to bring new shoppers to your ecommerce store.

If you’re interested in learning about how Springbot can help you increase your website traffic, you can schedule a demo here. One of our ecommerce experts will be in touch with you to set up some time to chat. Or, you can start a 14-day trial by signing up here. Either way, we would love to show you how Springbot enables growing businesses to generate more revenue through email marketing and paid advertising.

The post Using Paid Advertising to Boost Website Traffic at the End of the Year first appeared on Springbot.